What We Offer
Ten ways we move the needle.
Every engagement is scoped to your specific situation — not templated, not handed off. Here's where we work and what we actually deliver.
Brand & Positioning
Brands that can't articulate their position in one sentence lose the shelf conversation before it starts. We identify your defensible white space, build a brand story that lands with trade buyers and consumers, and make sure your positioning holds under competitive pressure — not just in a deck.
Go-to-Market & Launch Planning
Most brands miss their launch window and spend the next two years trying to recover it. We build the full commercial plan — market sequencing, channel strategy, trade programming, and execution timelines — so your team goes in with a playbook, not a prayer.
Distributor & Route-to-Market Strategy
The wrong distributor partner costs you 18 months and a market. We help you select the right ones, structure agreements that protect your brand integrity, and build the accountability tools that keep distributors focused on your brand — not just the ones that are easier to sell.
Retail & On-Premise Programming
Placement without velocity is just shelf rent. We design programming that earns the placement, drives repeat purchase, and builds the buyer relationships that survive resets — from chain readiness to independent account development.
Portfolio Storytelling & Sales Enablement
Your sales team is pitching with materials that don't close. We build the sell sheets, pitch decks, brand books, and training guides that are actually used in the field — structured around the specific stories that move product off the shelf and into reorder.
Field Team Playbooks & Training
Inconsistent field execution is how brand equity erodes market by market. We build the frameworks that keep your team executing to the same standard across accounts, occasions, and geographies — without losing the brand voice in translation.
Experiential & Event Strategy
Most brand activations generate impressions, not revenue. We design events and experiential programs that are compliance-aware, on-brand, and tied to measurable commercial outcomes — so you can justify the spend and repeat what works.
Fractional Strategic Support
You need senior thinking, not a full-time hire. Our monthly advisory model gives you experienced strategic guidance — the kind that shapes decisions, not just validates them — without the overhead of a VP-level salary or the lag of a traditional agency.
Press & Media Relations
A product launch without media coverage is just an internal announcement. We handle press release distribution for launches, partnerships, and distribution expansions — with targeted outreach to the journalists and publications that actually matter in your category. National and regional announcement strategy, brand communications advisory, and messaging guidance included. The goal is real coverage, not clip counts.
Marketing & Media Strategy
PR without marketing is a story with no amplification. We build integrated campaign plans across digital, social, and experiential channels — paired with strategic media buying, content development, and performance analytics that tell you what's working and what to cut. Your story reaches the right audiences, not just the widest ones.
No retainer minimums. No junior handoffs. If your situation doesn't fit a standard engagement, we'll tell you that upfront — and point you in the right direction anyway.