About
Built by people who've done the job.
Luxhaus Communications is a boutique spirits consulting firm based in Charleston, SC. We work with emerging and established alcohol brands on the commercial problems that actually determine whether a brand survives its first few years in market.
Our Background
We've sat on both sides of the table.
Before starting Luxhaus, our principals spent years inside major spirits companies and regional craft brands — running commercial teams, managing distributor relationships, launching products, and watching what actually works versus what looks good in a presentation.
That experience is the product. When we advise on distributor strategy, it's because we've negotiated those agreements. When we build launch plans, it's because we've executed them — and recovered from the ones that went sideways.
We started Luxhaus because we kept seeing the same avoidable mistakes: brands entering markets without the right infrastructure, founders taking bad distributor deals, sales teams pitching without the right tools. We built the firm we wished existed when we were on the operator side.
14+
U.S. markets where we've launched and scaled spirits brands
Credentials
The experience behind the advice.
We don't cite credentials to impress — we cite them so you know the advice is grounded in real commercial experience, not theory.
Former VP-level roles at Diageo, Campari, and regional craft distilleries
Launched brands in 14+ U.S. markets across on-premise, off-premise, and DTC
Built and managed distributor networks across the Southeast and Mid-Atlantic
Advised brands from pre-launch through Series A and acquisition
Years combined spirits industry experience
Brand engagements across launch, growth, and turnaround
Retainer minimums — engagements are scoped to your actual need
Senior-led work, no junior handoffs on any engagement
How We Work
Four things that don't change, regardless of the engagement.
Senior work, not senior oversight.
Every engagement is led by a principal. We don't take your brief, hand it to a junior team, and check in at the end. The person you hire is the person doing the work.
Specificity over frameworks.
We don't apply the same playbook to every brand. The spirits market is too fragmented and too fast-moving for that. We start with your actual situation — your category, your distributor relationships, your window — and build from there.
Honest over comfortable.
If your positioning is weak, we'll say so. If your launch timeline is unrealistic, we'll tell you before you spend the money. Clients hire us for the truth, not for validation.
Commercial outcomes, not deliverables.
A strategy deck that sits in a folder isn't a result. We measure success by what changes in the market — placement, velocity, distributor engagement, revenue. That's what we're accountable to.
Where We Work
Based in Charleston. Working across the U.S.
Our office is in North Charleston, SC — but our engagements run coast to coast. We work with brands wherever the market opportunity is, and we travel when the work requires it.
6650 Rivers Ave STE 105, North Charleston, SC 29406
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